iFood

Over three years at iFood, from designer to creative coordinator, I led initiatives including iFood Benefícios, the Ada robot, trade marketing, packaging, nationwide campaigns, personalized kits, and point-of-sale activations such as iFood Park and iFood Mercado. From designing iFood Card, delivery bags to conceptualizing the "Já Fui Bag" reverse logistics project, each initiative strengthened brand value, enhanced customer experience, and delivered measurable results with a positive sustainability impact.